
Jay Wright
144K followersFounder, Ecommerce Equation | AFR Young Rich Lister
“Cheapest leads in a looong time.”
For high ticket coaches, consultants and agency owners
AI writes your scripts. You film them. AI edits them. You leave with ads running.



For years I've flown all over Australia directing ad shoots for some of the biggest high ticket brands in the game. Founders spending serious money on Meta who need fresh ads every single month to keep scaling.
Some of the founders I script, shoot and edit for. Tap an ad to watch it with sound.

Founder, Ecommerce Equation | AFR Young Rich Lister
“Cheapest leads in a looong time.”

Creative Business Coach and Speaker
“Your ad script still wins every time!!”

Founder, Henderson Advocacy

Founder, Buyer's Agent Institute

Helping businesses build something they don't hate










Shoots, catch ups and shout outs from the founders I work with. Swipe through.































One good video ad can change your business. It sells for you while you're on calls, asleep or on holiday.
The problem isn't knowing that. It's getting them made. Scripts take forever, filming keeps getting pushed, and editing sits on someone's to-do list for weeks. So the ads never get launched.
Now AI does the slow parts. You just show up and film.
What one good video ad does for you:




No agency. No editor. No three week turnaround.
Get your offer, your buyer and your ad account ready so you hit Day 1 running. Short pre-work, about [30 to 60] minutes.
We plug your offer, proof and your buyer's biggest objections into my AI script prompts and write 4 ads together. Then you film them. Your phone is fine. I'll show you how to set up, how to deliver without sounding scripted, and how to nail the first three seconds.
Turn your raw footage into finished ads using my simple copy and paste editing system. Captions, cuts, multiple hooks, and every format you need for Reels, Feed and Stories. Bring your ads and get live feedback from me.
Set up your campaign the way Meta wants it right now, launch your ads live with me, and learn the two numbers that tell you which ads are working.
Show up for the 3 days. Launch your ads. If they haven't got you a client within 2 weeks of launching, send us a message and we'll refund your full ticket.
No hoops. No awkward questions.
Applies to the challenge ticket price. To qualify, attend the challenge (live or on replay) and launch the ads you create during it. Full terms.

You pay $37 AUD, one ticket, all 3 days.
Apple Pay | card | done in 60 seconds | everything recorded


Hey, I'm James Hepburn.
I've spent ten years doing one thing: making video ads that get high ticket businesses clients.
I wasn't always good at it. In fact, I sucked. I bombed campaigns. I wrote scripts that didn't convert. Every time an ad died I blamed the targeting, the budget, the audience. It was never the targeting. It was the ad.
So I got obsessed. I tested more hooks and headlines than I can count, until I cracked a script structure built to convert.
Since then I've written and directed ads for founders like Jack Henderson, Jay Wright and Laura Higgins, flying out to shoots all over Australia. The founders I work with don't come to me for pretty videos. They come because they need ads that book calls.
This challenge is everything I do on set, turned into a system you can run yourself.
I'm capping this at [X] seats so I can give live feedback on everyone's ads. Once they're gone, they're gone.